E-Commerce Marketing Services & Products-

Web-based business destinations are online entryways that support online trades of products and adventures through strategies for the trading of information and resources over the Internet. In the great throughout the days, web business was done fairly through messages and calls. As of now, a single website, regardless of what trade requires, can be executed on the web.

The lone distinction it has with a physical store is that here, the whole cycle happens on the web. The excursion of an E-Commerce company starts with setting up an E-Commerce site. A delegate of the organization will come to you and take the item back. The cash will be gotten the money for to your record. The item advancement in E-Commerce is likewise done carefully.

The two most noticeable strategies are computerized promoting and email advertising. Exchange, be it deal trade or purchasing and selling of merchandise and enterprises have been common for quite a long time. Online business, otherwise called E-Business, or electronic business, is just the deal and acquisition of administrations and merchandise over an electronic medium, similar to the Internet. It likewise includes computerized moving information and assets between at least two assemblies. Among advancements that have added to the development of web-based business are electronic registries and web indexes for discovering data on the Web; programming specialists, or bots, that act self-sufficiently to find merchandise and enterprises; frameworks that prescribe items to clients dependent on their profile; and computerized validation benefits that vouch for characters over the Internet. A large number of those objectives are refined with the public key framework, an arrangement of specific associations and mechanized methods for giving electronic endorsements that validate firms and, whenever wanted, people; give the encryption and unscrambling keys for correspondence; and outfit the conventions (calculations)in Best E-Commerce Marketing Company for secure correspondence.

Sorts of E-Commerce:-

Business-to-Business (B2B): Electronic trades of products and adventures between associations. Model: A business offers SAS things to various associations.

Business-to-Consumer (B2C): Electronic trades of products and ventures among associations and purchasers. Model: You buy another shirt from an online store.

Purchaser to-Consumer (C2C): Electronic trades of products and adventures between clients, by and large through a pariah. Model: You sell your old cell to another purchaser.

Customer to-Business (C2B): Electronic trades of products and ventures where individuals offer things or organizations to associations. Model: A Social media influencer gives receptiveness to their online group as a trade-off for a charge.

Benefits –

  • An electronic business will significantly bring down the exchange cost. It disposes of many fixed expenses of keeping up physical shops. This permits the organizations to appreciate a lot higher edge of benefit.
  • It furnishes speedy conveyance of products with almost no exertion on the piece of the client. Client grumblings are additionally tended to rapidly. It likewise saves time, energy, and exertion for both the shoppers and the organization.
  • One other incredible benefit is the accommodation it offers. A client can shop 24×7.
  • Electronic trade additionally permits the client and the business to be in touch straightforwardly, with no mediators. This considers snappy correspondence and exchanges. It likewise gives an important individual touch.

Going Global –

  • It abandons saying that physical arrangements are limited by area, and relying upon your item or administration, this could be vital to your income. Yet, regardless of whether you imagine that your business needs to remain nearby, growing worldwide could permit you to venture into new aspects of your business.

Bringing down Costs –

Since the online business will, in general, convey far lower costs than physical arrangements, adding an online part to your current business shouldn’t be a high-hazard venture and indeed, as a rule, would be a much better decision than opening another retail facade if that is something that you believe you could undoubtedly lose cash on.

Conclusion –

From an overall perspective, it’s a regularly lovely simple, okay, and easy to begin an internet business, regardless of whether you as of now have a physical store. In as much as you pick your items shrewdly and have a fitting field-tested strategy, there’s a lot of potential for automated revenue and high ROI over the long haul.
Web-based business unquestionably may not be appropriate for everybody, or it may not be the opportune time for you, yet it’s essential to consider an E-commerce based methodology on the off chance that you have a retail activity or even a thought you need to set in motion throughout the following quite a long while.

E-Commerce in India

India’s e-commerce market was worth about $3.9 billion in 2009. As per “India Goes Digital”, a report by Avendus Capital, the Indian e-commerce market is estimated at ₹28,500 Crore ($6.3 billion) for the year 2011. Online travel constitutes a sizable portion (87%) of this market today. Online travel market in India had a growth rate of 22% over the next 4 years and reach ₹54,800 crore ($12.2 billion) in size by 2015. Indian e-tailing industry is estimated at ₹3,600 crore (US$800 million) in 2011 and estimated to grow to ₹53,000 crore ($11.8 billion) in 2015. The market went up to $12.6 billion in 2013. In 2013, the e-retail segment was worth US$2.3 billion. About 79% of India’s e-commerce market was travel related in 2013. According to Google India, there were 35 million online shoppers in India in 2014 Q1 and was expected to cross 100 million mark by end of year 2016.

CAGR vis-à-vis a global growth rate of 8–10%. Electronics and Apparel are the biggest categories in terms of sales. Overall e-commerce market had reached ₹1,07,800 crores (US$24 billion) by the year 2015 with both online travel and e-tailing contributing equally. Another big segment in e-commerce is mobile/DTH recharge with nearly 1 million transactions daily by operator websites. Year 2016 also saw online sales of luxury products like jewellery also increased. Most of the retail brands have also started entering into the market and they expect at least 20% sales through online in next 2–3 years. According to Google India Research in 2016, by 2021 India is expected to generate $100 billion online retail revenue out of which $35 billion will be through fashion e-commerce.

The ecommerce industry was reported at $24 billion in 2017 and was recognised as the fastest growing industry in India. The ecommerce market grew to $38.5 billion in 2018. It is estimated that one in every three Indian shops via smartphone and online retailers deliver to 20,000 pin-codes out of the 100,000 pin-codes in India. As per Goldman Sach, India’s e-commerce industry will reach $99 billion in size while online retail is expected to more than double to around 11% by 2024 from 4.7% in 2019 while increasing at 27% compound annual growth rate (CAGR). The online grocery segment that is below $2 billion will reach $29 billion in size by 2024. Online grocery orders will grow from 3,00,000 per day in 2019 to more than 5 million per day by 2024. Non grocery eCommerce penetration will be 16.1 percent by 2021.

As per property consultant Colliers International, the demand for warehousing of 5,000 to 10,000 square feet size will increase due to COVID-19 lock-downs which lead to a surge in online orders of essential items for same day delivery especially in tier-1 cities like Mumbai, Kolkata, Bengaluru, Chennai and New Delhi. Flipkart will debut a hyperlocal service called Flipkart Quick in Bengaluru to start 90 minutes deliveries. Amazon observed spike in page views with four times increase in “Add to Cart” during the lockdown, leading to doubling of sales. It also started selling auto insurance in partnership with Acko General Insurance which is available to users through Amazon app and mobile website. With opening of 10 new warehouse, the count of Amazon warehouse in India stands at 60 across 15 states that has an area equivalent to more than 100 football fields.

Report from software as a service (SaaS) provider Unicommerce shows increasing penetration of e-commerce beyond tier-1 cities with major growth coming from tier-2 and tier-3 towns/villages due to increasing vernacular language content and improving last mile delivery. Consumers are also diversifying their purchasing option from large scale e-commerce channels like Amazon or Flipkart to specific retail brand websites. As per Goldman Sachs, three or four players can co-exist in the e-commerce space given the size of India but travel, food delivery, ride-hailing services will see a maximum of two players capturing the market. Reliance Jio will increase competition in grocery, fintech, online retail, food delivery. From February 2020 to June 2020 during the Covid19 lock-down period, e-commerce increased by 117% with the delivery of only essential supplies that is now bigger than the pre-Covid19 level. Flipkart surpassed 1.5 billion visits per month with 45% growth in monthly active user while 30% growth in transaction per consumer. Tier-3 markets are showing 53% year on year growth with higher internet penetration and connectivity. Kinetic Green started selling electric auto rickshaw and golf carts online mainly in eastern and northern parts of India with a revenue of ₹75 crore in 2019 which now stands at ₹100 crore as of August 2020. E-commerce helped Nestlé increase sales at a rate of 122% which contributes to 3.6% of overall sales during Q2 of 2020-21. Apple Inc. is opening online channel to sell products in India for the first time during August 2020 to target the festival seasons.

Market size of e-commerce industry across India from 2014 to 2018, with forecasts until 2027



Published by Statista Research Department, Jul 19, 2021


E-commerce market value India 2014-2027


 Owing to the increasing internet user base and favourable market conditions, India has a lot of potential in the e-commerce industry. Growing at an exponential rate, the market value of the e-commerce industry in India was approximately 50 billion U.S dollars in 2018. This number was estimated to reach 200 billion U.S. dollars by 2027.

E-commerce platforms in India

The competition in the e-commerce business in India is fierce. The market is filled with many local and foreign companies trying to hold the maximum market share. As of April 2017, Amazon India was the leading online market place in the country with more than 500 million U.S dollars in the sale. Flipkart and Myntra were the prominent players in the local market. In a survey conducted in May 2020 about permitting e-commerce platforms to deliver goods in India after coronavirus lockdown, the majority of respondents voted in favour.

Growing trend of e-commerce in India

Increasing growth in the e-commerce industry is attributed to a number of reasons. Digitizing the economy and providing cheap internet to the people are a few of many reasons that boosted the growth of digital sales in India. In 2018, the e-commerce sales across India were estimated to increase by 25 percent. The growth rate, however, was predicted to observe a slight dip in 2022. Consequently, the revenue-generating potential has also increased. The average retail e-commerce revenue collected per user in India in 2018 was more than 50 U.S dollars. It was estimated to cross 75 U.S dollars by 2024.